The Psychology Behind Music and the Shopper

The Psychology Behind Music and the Shopper

Music in shops is not a new thing. In fact, it has been in place in many retail outlets for years. It’s also not seasonal, although many of us hear the Christmas songs more than most music, and that seems to start earlier each year.

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If the volume is not overpowering, music can often be “tuned out”, yet businesses still persist in playing it. Why? Subconsciously, we will still be affected. Music creates an atmosphere and affects our mood.

Millions of pounds have been spent over time researching how people shop, and why they choose one product over another. Branding has an effect, along with packaging and product placement, although environmental factors like the temperature in the store will also make a difference. Music is another variable factor.

Music Makes a Difference

Humans are affected by music. Just consider your favorite song and how that makes you feel. …

Business And Contracting Alternatives

Business And Contracting Alternatives

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The eight Product And Area of interest Opportunity Types

The eight Product And Area of interest Opportunity Types

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Enterprise And Contracting Alternatives

Enterprise And Contracting Alternatives

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Communications Enterprise Opportunities

Communications Enterprise Opportunities

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