It can be tempting to assume that private blogs don’t contribute to SEO, butthis isn’t always the case. Sometimes a private blog network can add value to your website, but it depends on a few factors.
Here is everything you need to know about SEO and private blog networks.
Private Blog Networks: What Are They?
A PBN is a network of websites that are used to build links and create page authority to try to improve overall SEO. This isn’t entirely legitimate; in fact, the process is often referred to as grey hat SEO as many people don’t know if it should be allowed or not. In the past, PBNs were used regularly by websites, but in recent years, Google has made a big effort to crack down on link spam.
There are a few different ways to use PBNs. Some people use drop-catching, which is a back ordering service that catches useful domains. You can also buy PBNs in auctions and from vendors.
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Pros Of Using A Private Blog Network
One of the main reasons that people use PBNs is because they add instant authority to your website. This means that your website is more likely to appear in searches if people use relevant keywords, pushing your website’s Google ranking up. This is very useful for websites that are struggling to establish themselves.
The Downsides of Using Private Blog Networks
One of the main cons of using a PBN, however, is the amount of time it takes. PBNs can be a serious time drain. From sourcing relevant domain names to spending time setting up websites and installing themes, the whole process can take weeks or even months. Another problem with private blog networks is the cost. Creating and maintaining a good PBN can cost a lot of money. For example, you will have to spend money on a series of domain names so that you can create a network of websites.
There are both pros and cons to setting up a PBN, but many website owners avoid using PBNs as they don’t want to focus so much time and effort on one task.